Open homes have taken on a new role in real estate. Steffan aims to create a sense of urgency in an exciting and competitive environment in which purchasers feel compelled and excited to make an offer, so as not to miss out on their dream home.
Steffans role at an open home is to highlight the features and benefits of the property, to use his local knowledge and passion to reinforce their interest in the location, to qualify buyers’ interest, motivation and ability to purchase, to gather details for security and marketing purposes and to give purchasers the opportunity to experience the home for themselves so they can truly fall in love.
At the same time, buyers may need to view the property without pressure and discuss it openly among themselves; Steffan understands this and knows when to engage property viewers and when to allow them the space they need.
After leaving an open home, each potential buyer is sent a follow-up SMS and email with a link to view your property online. Steffan personally phones them for their feedback and to see if they would like to purchase the property, they are also added to his database so they can receive regular updates.
Steffan advertises open house information in his buyer updates, on all major real estate portals, on Facebook, on his blog and they are included along with all of Bayleys listings on Bayleys websites.