It is important to understand that each media platform attracts different buyers and while Print advertising still plays an important role, it has evolved into a more targeted medium.
Print media tends to attract purchasers that will pay the premium price. They are generally older, more financially secure and more likely to make an emotional purchase based on what they personally perceive the value to be.
For Print Media marketing, the places to be are; New Zealand Herald Homes, Outlook, Commercials sections and Property Press. Print goes hand in hand with online marketing and is the other side to the marketing coin.